Creating a Strong Brand Identity from Scratch

Chosen theme: Creating a Strong Brand Identity from Scratch. Today, we roll up our sleeves and shape a brand that feels inevitable—clear purpose, bold personality, and unforgettable presence. Join in, comment with your challenges, and subscribe for weekly, hands-on brand-building prompts.

Start with Purpose, People, and Positioning

Write a one-sentence reason your brand deserves to exist, beyond profit. Picture a single person whose day improves because you exist. Post your sentence in the comments and we’ll help sharpen it together—clarity here steers every visual and verbal choice.

Start with Purpose, People, and Positioning

Sketch two living, breathing personas: their hopes, frustrations, and alternatives they currently choose. Use their language, not yours. Ask three potential customers what they’d miss if your brand disappeared. Share your biggest surprise; we’ll compare notes and refine your identity’s focus.

Name and Tagline that Stick

Aim for names that are short, speakable, and suggestive rather than literal. Test for easy spelling over a bad phone connection. Gather three candidates in different styles—evocative, metaphorical, and descriptive—and poll your audience. Tell us which one earned an unexpected grin.

Name and Tagline that Stick

Your tagline should bridge promise and payoff in seven words or fewer. Start with verbs, avoid jargon, and whisper a feeling your product reliably delivers. Share two options with your community and track which phrase people naturally repeat. Post your winner here and why.

From Sketch to Logo System

Start with rough sketches exploring core metaphors from your positioning. Build a primary logo, a compact mark, and a social avatar variation. A founder once sketched a leaf on a receipt; it became a beloved eco mark. Share your roughs; we’ll vote on clarity, not polish.

Learn More

Color Psychology that Supports Your Promise

Choose a palette that evokes the feeling you promise—calm assurance, energetic optimism, or precise craft. Test colors on real backgrounds and in accessibility simulators. Ask readers to vote on which palette better expresses your purpose. Capture reactions, not just preferences, to guide refinements.

Learn More

Typography that Speaks Your Brand Voice

Pair a distinctive display typeface with a highly readable body font. Define hierarchy rules for headers, captions, and buttons. Print a one-page style test and stick it on your wall. Post a photo of your test in our thread for supportive, constructive critique.

Learn More

Consistency Across Every Touchpoint

Design your homepage like a conversation: hook, proof, path. Carry the same voice into microcopy—error states, tooltips, and confirmations. Ask three users where they felt confused. Post your top friction point here; we’ll brainstorm a fix that strengthens both clarity and character.

Launch with Confidence, Grow with Community

Run a private beta with a small, honest cohort. Ask them to describe your brand in three words before and after use. Iterate visuals and messaging based on gaps. Comment with your three biggest insights from testing so others can learn from your process.

Track aided and unaided recall, sentiment, and share of search. Pair numbers with screenshot folders of notable mentions. When a metric dips, ask which identity element felt off. Post your dashboard snapshot and we’ll suggest one experiment to test next week.

Creating a Strong Brand Identity from Scratch

Start with Purpose, People, and Positioning

Start with Purpose, People, and Positioning

Name and Tagline that Stick

Name and Tagline that Stick

This is the heading

This is the heading

Consistency Across Every Touchpoint

Launch with Confidence, Grow with Community

Measure, Learn, and Evolve Without Losing the Core